New Name, But Very Much Old Me: My Rebrand Journey

I’ve been reflecting on the next chapter in my business, and I have some exciting news.

I’m launching my new brand, Sarah Parr Executive Coach.

Over the years, I’ve had a few different roles, and my career path has been quite varied. But one thing has remained constant: my personal brand. It has allowed me to pivot, grow, and create opportunities I couldn’t have imagined.

So, get a coffee — today, we’re going behind the scenes and I’ll share how I built a strong personal brand and why I chose to rebrand. 

I hope these insights are valuable for you and your organisation.

What makes a strong personal brand?

Some advice will tell you that to have a strong personal brand, you need to be highly visible and stay active on social media.

It works, but to me, it’s not for everyone.

Here are the three ways I created my brand:

1. Demonstrating my value

When you show what you can do, you build trust and attract opportunities that align with your strengths and passions. This trust leads to referrals and creates meaningful opportunities for both you and the organisations you work with.

A client once said:

“So Sarah, we are not sure how we want to work with you, but we just know that we want to have you involved.”

To me, that’s what personal branding is all about—building trust, creating connection, and inspiring those “We just want you involved” moments.

2. Building and nurturing connections

Building relationships with the right people over time is key. It doesn’t mean spending lots of time together, though—that’s really hard.
Instead, try to understand what your connections value.

It might be sharing an opportunity, sending an insightful article, or simply checking in with a quick note.

These small actions build trust and strengthen relationships.

3. Sharing my values

When you live your values, you automatically build a strong brand. People know who you are, what you stand for, and what you can do because you demonstrate it consistently.

For example, when facilitating workshops, I often introduce myself by sharing my core values.

I think they say more about me than my qualifications or experience. And these values shape my niche—working with people who are curious and open to exploring new ways of thinking.

So, what has building a strong personal brand led to for me?

• Attracting collaborators and clients who resonate with what I stand for, and lasting relationships that open doors to new projects and advice.
• Advocacy: the most powerful benefit of a strong brand is when people advocate for you, even when you’re not in the room.

Today, I’m rebranding to focus on what really matters.

It’s more than a new look or a shiny logo; I’ve come to understand that, ultimately, people choose to work with me, not just my business.

With my name on the door, I can put my values, my work, and the relationships I build with clients front and centre, where they belong.

What’s next?

I’d love to hear how you’re building your personal brand or explore ways to refine it together.